JU-JITSU INTERNATIONAL FEDERATION (JJIF) APPOINTS PROTOCOL SPORTS AS GLOBAL MEDIA RIGHTS, PRODUCTION, AND TRANSMISSION PARTNER

Protocol Sports is proud to announce a comprehensive multi-year partnership with the Ju-Jitsu International Federation (JJIF), the world governing body for the sport of Ju-Jitsu.

Under the terms of the agreement, Protocol Sports will provide a complete "end-to-end" commercial and technical solution for the federation’s premier international events. The partnership officially kicks off with the 2026 JJIF World Championships, taking place in Abu Dhabi, United Arab Emirates, between August 1 - August 9, 2026. The JJIF is the sole Ju-Jitsu organization recognized by SPORTACCORD, AIMS (Alliance of Independent Recognized Members of Sport), and the International World Games Association (IWGA). With over 130 member national federations across five continents, the JJIF is a cornerstone of the global martial arts community and a key participant in major multi-sport events, including the World Games, the Asian Games, and the World Combat Games.

This landmark partnership leverages the specialized expertise of Protocol Sports three core subsidiaries to elevate Ju-Jitsu’s global footprint: 

• Protocol Sports Marketing Ltd. will serve as the exclusive agency for the worldwide distribution of JJIF media rights.

• Octapixx Media Inc. has been appointed as the official production partner, overseeing host broadcasting for JJIF events worldwide through its state-of-the-art REMI facilities.

• TV2GO International Inc. will lead the global transmission and signal distribution, utilizing its advanced satellite and fiber network to deliver live event feeds to broadcasters across every continent.

  
  

By combining rights management, world-class production, and specialized transmission services, Protocol Sports provides the JJIF with a streamlined, one-stop solution designed to maximize viewership and commercial value. The partnership comes as JJIF accelerates its international event calendar and digital broadcast strategy, aiming to expand global reach and consistency of coverage across key markets."The Ju-Jitsu International Federation is entering a new era of global visibility,” says Panagiotis Theodoropoulos, President of the JJIF. "By partnering with Protocol Sports, we are ensuring that our sport is not only marketed effectively to broadcasters but also produced and delivered to the highest international standards. This integrated approach is exactly what our sport needs to reach the next level."

"We are delighted to provide the JJIF with a truly 360-degree partnership,” says Lowell Conn, President of Protocol Sports. Through the combined strengths of Protocol Sports Marketing Ltd., Octapixx Media Inc., and TV2GO International Inc., we are removing the traditional silos between rights, production, and distribution. We are excited to showcase the elite athleticism of Ju-Jitsu to a global audience with a seamless, high-quality viewing experience.”

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ABOUT THE JU-JITSU INTERNATIONAL FEDERATION (JJIF)

The Ju-Jitsu International Federation (JJIF) is the world governing body for Ju-Jitsu, recognized within the Olympic movement through its membership in SPORTACCORD and AIMSGAISF. The JJIF is dedicated to the development and promotion of Ju-Jitsu disciplines globally, sanctioning world-class competitions including the World Championships and participation in the World Games. For more information, visit www.jjif.sport.

ABOUT PROTOCOL SPORTS

Protocol Sports is an innovative, multi-faceted organization comprising Canadian-based global media rights distributor, Protocol Sports Marketing Ltd.; satellite/fiber/IP transmission provider, TV2GO International Inc.; post-production and design specialist, Boxcaster Inc.; and live production and full-scale studio service company, Octapixx Media Inc.

For more information, please contact Jugal Yadav via email at jyadav@protocolsports.com or by phone at +1 416 449 9400.